B2B marketing agency Horizon Works is offering EMCON delegates a free marketing diagnostic check at this year’s event.

Horizon Works, which is an EMCON silver sponsor, offers marketing, strategy, PR, digital and creative services. It will be providing free access to it Snapshot360 online diagnostic tool at EMCON. Snapshot360 is a quick and simple way for businesses to test their marketing performance, giving them a vital insight into their organisations.

The Horizon Works team will be on hand to guide delegates through the Snapshot360 process. It takes just a few minutes to answer the questions around strategy, brand, market, customer-base, competition, tactics and results. These are assessed automatically on submission and once completed, a report will be emailed to the delegate that scores all areas of their marketing and provides advice on how to drive it forward.

Horizon Works supports sectors including manufacturing, engineering, healthcare and life sciences, technology, professional services and the public sector.

The company, which was founded in 2010 by managing director Samantha Vassallo, supports innovators in complex industries with a full range of marketing services. It is the marketing partner of The Advanced Manufacturing Forum (AMF) and plays an active role in industry networks and clusters including EMN, the North East Automotive Alliance (NEAA), The North East of England Process Industry Cluster (NEPIC), Digital Union and NOF Energy.

The company recently invested in new headquarters – a 2335 sq ft purpose-built two storey office building on Northumberland Business Park, near Cramlington, Northumberland – to support further expansion and staff growth.

Samantha Vassallo founder and managing director of Horizon Works, said: “We’re delighted to be making our Snapshot360 tool available to EMCON delegates at the event. It’s a great opportunity for businesses to take a fresh look at their marketing and dig deeper into how it is performing. This will give them a valuable blueprint from which they can identify areas for improvement and will help them to shape future strategies and tactics.

“We’d urge any businesses who are attending EMCON and want another perspective on their marketing to visit us on stand H-01 and sign up to Snapshot360.”

Horizon Works’ client base includes INVISTA Performance Technologies, one of the world’s largest integrated producers of chemical intermediates, Fera Science Ltd (formerly the Food and Environment Research Agency) which is based at the National Agri-Food Innovation Campus near York; Middlesbrough-based hydraulic engineering specialist Industrial & Marine Hydraulics (IMH); leading bespoke printer manufacturers Martel Instruments; expanded metal mesh manufacturer Expanded Metal Company, commercial law firm Watson Burton; business communications and systems provider Cellular Solutions; and asbestos management consultancy Franks Portlock.